19 May I Done Did My SEO In May!
I Done Did My SEO In May!
As a SEO professional, one of the things I am always watching for is changes in the Google search engine algorithms. That being said, it can be quite a daunting task, especially since google is constantly making changes to the tune of 500 to 600 of them per year. Granted, not all are noteworthy, in truth, most of them are simply minor bug fixes, even still, not keeping your ear to the ground could get you on the fast lane to ranking on page x-hundredth and zillion.
For Example, who remembers when the Panda algorithm came on the scene? It was in the early days. I am old enough to remember. But then I remember when the first Apple computer emerged on the scene. I remember the IBM XT and wondering how we could ever use 50 Mb of storage. It was a time when keywords ruled the day (I can see you young kids rolling your eyes, knock it off!). I started programming websites way back before WordPress, even before programs like Dreamweaver.
Ah, those were the days. No silly GUI interfaces for us, heck no. We programmed by the seat of or pants, in raw HTML, and we liked it! We loved it! We didn’t have any fancy plugins or Java scripts. Java was coffee and we made it ourselves and we liked it! I remember thinking it was all the rage to add a little snippet of code that would make a wavy pool of water appear under some text, as if it was sitting in a lake. Heck, I can’t even remember what they called that stuff now, course I also can’t remember what I had for breakfast but I digress.
Now we see web designers popping up everywhere. Many of them have no clue how to code in PHP, Html, or anything else. WordPress, Joomla, and the other host of content management platforms, while awesome and easy to use, have left us a generation of people who can’t even think. (Okay, that might have been a bit harsh; I just got caught up in the moment…)
What was my point anyway… oh ya. The days of padding your site with millions of clever keywords and other tricks are over. The newest wrinkle in the algorithm saga is the addition of “Mobile-Friendly” signal ranking. Oh, we have always known it was important, but as of May of this year, Google is implementing this key signal indicator one of its more than 200 ranking factors. That’s right, I said over 200 ranking factors.
So you think that Billy Bob, your cousin who owes you a favor and who built you a cheesy website can get you into the top page rankings? Think again.
“But I’ve already had my site optimized!” Really? Well you’re all done then. Just sit back and watch the new business roll in, or not. The old axiom really is true, you get what you pay for. SEO professionals, any worth their salt that is, are constantly reading and studying the changing environment and trying to apply those changes to their efforts for the benefit of their clients. That’s why we get paid the big bucks! Cough.. choke…