15 Oct Friend or Fraud; 5 Critical Things To Know About Your Marketing Company
5 Critical Things To Know About Your Marketing Company
There’s no way around it. If you want to grow your business today you need to invest in Online marketing. You can either spend the hundreds of hours learning how to do it yourself, or you can find a professional and get it done right. That being said, the task of finding a qualified marketer is no easy task. Especially with the vast and diversified options available in the market.
How can you be sure the money you spend isn’t just wasted on someone who can’t or won’t get the job done right? There are so many variables to consider. Do they have the knowledge, are they honest, the list goes on and on. Well, hopefully we can offer a few things you should be aware of so that you don’t end up letting the Fox into the Henhouse. Here are five things that we at RLJ Online Marketing, feel are essential things to know.
A Deal You Must Refuse
Contracts – Our industry is rife with competitors who just don’t get it. Many view online marketing as a “Get rich quick” path and so they promise a lot but deliver a little.
Contracts lock you into using a particular service, regardless of providing results or not. Unscrupulous online marketers use these techniques because their service cannot stand on their own merits. A truly reputable online marketer knows they have no need for contracts because their work speaks for itself. If a prospective online marketing provider pressures you to sign a lengthy commitment, show him the door. There are plenty out there who are confident in their abilities and are willing to prove it.
Avoid The Hype
A wry smile crosses the salesman’s face as he says,
“Sign up with us! We’ll have you ranking on the first page of google in under two weeks. Trust me.”
There is an old axiom, “If it sounds too good to be true, it probably is.” That goes for internet marketing especially. The truth is, there is no quick way to internet stardom. Promising to boost your company to the head of the proverbial online search line is akin to the Snake Oil Salesmen of the old west selling tonics to cure all. Beware, or you will find yourself cash poor with nothing to show for it but a lesson learned.
Think it through. Look at the potential obstacles your particular industry offers. If you are lucky enough to be in an industry where competition is low, Electric PoGo sticks for example, then such a boastful claim as set forth above may be a possibility. However, if you are like the majority of businesses, you have ample competition to provide a challenge. You may even be in a saturated market environment.
Add to this, the complication of having absolutely no control over the search ranking process and… well you get the picture. Still there is much that a reputable marketing company can do to bolster your online image. There are tools to allow for a flashy appeal that will turn search engine heads. They just can’t do so in 2 to 4 weeks.
Reputable marketing professionals know this and will always tell it to you straight. Can we get results? Absolutely. If we can’t we don’t deserve your business, plain and simple.
By Their Fruits…
By their fruits ye shall know them – Any online marketing company worth their salt will be more than happy to show you samples of their work. Ask for proof of expertise.
Because our industry has no real “Barriers to entry”, or in other words no set industry standards, any Tom, Dick, or Mary can hang out an internet shingle and vie for your business. Often clients are duped by high tech conversation that makes the sales representative sound convincing. Anyone can learn the lingo. The real test is do they “Walk the walk” A little diligence can go a long way here. Talk to those you trust and ask who they recommend.
Our company’s largest influx of new customers come from existing client referrals who just want to share the good news about our marketing efforts on their behalf. A happy client is the best marketing asset any company could ask for.
Trustworthy marketing consultants provide their clients with detailed marketing reports that prove their efforts are paying off. So, What should you look for in online marketing Report? Here are a few things we believe are essential.
Effective Monthly Reporting
To preface this opinion it is important to note that while Keyword Selection is an important part of your SEO plan, It is taking a gradually decreasing role in your company’s ability to be seen. This is mostly due to the ease of manipulation in content and links. That being said, it still plays an important role in your overall online visibility.
Your analytics report should detail exactly how each keyword in your S.E.O. Strategy is performing. It should indicate page ranking, individual page listing position, and provide a comparison against previous month’s performances.
Marketing professionals are humans. Sometimes initial keyword strategies don’t work. Predicting the fickle nature of the search population is less than a science. However, your report should also include a solution section that outlines future changes that are going to be made to improve performance. Perhaps the keyword needs to be changed or maybe rearranged, whatever the case, you should be kept abreast of these changes on a regular basis.
Your monthly report should provide detailed analytical data that includes:
Usage Reporting – a report that tells you how many visitors came to your site, how long they stayed, and whether they were new visitors or returning visitors.
Demographics by Age – This analytic component details the guests visiting your site by age.
Demographics by Gender Were they male or female.
Demographics by geography – Where did they come from. This is a particularly useful statistic because it identifies spammers who artificially inflate your visit statistics, allowing you to eliminate them from the mix.
Finally – Your report should provide a detailed summary of the month, providing professional insights as to future performance expectations and potential threats or changes that need implementation.
This type of detailed reporting should be part of any basic online marketing service, not a costly extra. Paying extra for more detailed reporting is like having to pay to know if your marketing provider is doing his job. “Oh I’m sorry ma’am. Knowing if we are working costs extra!”
Check For Integrity
An unscrupulous marketer will promise the moon. Large marketing firms have the unique advantage of being able to deliver every marketing service known to man and that is awesome. Beware of the smaller providers attempting to boast the same claim.
The truth of the matter is that most online marketing companies have a set of skills in which they excel. Those with integrity will be up front about what they can and cannot provide. Don’t be put off by a company simply because they don’t offer “Pay per Click Advertising” for example. There are some marketing areas that are so involved and complex that it is impossible for the small to midsize marketing company to provide them all.
That does not mean they are not good at what they do. Be very careful not to throw the baby out with the bathwater. Judge each potential provider by their merits alone and you will be rewarded with an effective online campaign that gets results. Sometimes multiple marketing professionals may be needed to accomplish the various tasks you require. The key is to find the right people who “Know Their Stuff”
The Bottom Line
There are plenty of high quality talented firms willing to help you reach your business goals. You owe it to yourself to seek them out. There is definite value in working with a company who knows the internet “Ropes” as it were. They can drive more business to your company than you could ever imagine; increasing your investment tenfold. Just make sure you know what you are getting.
When you finally find the quality marketing company of your dreams, be patient. Don’t expect them to deliver success right away. A fine painting takes time to complete as do many other worthwhile investments. You are looking for a company that will put your interests first. This has been our philosophy since our inception. We treat your business as if it were our own. For us your company’s success is personal. To receive a free evaluation or simply to find out more, Follow the handy link below. We look forward to hearing from you.